Bedside Manners with Elizabeth Brown, CEO of Viyet

Interview by Nell Diamond 

Elizabeth Brown, CEO of design paradise Viyet, on midnight Oreos and early-morning wake-ups. 

What’s your bedtime routine?

On an ideal night, I love to take a hot bath with a good book. After that I can usually fall asleep in minutes once I get into bed. Although I am ashamed to admit most nights I am more likely to be scrolling through email and the New York Times app on my phone until I can’t keep my eyes open any longer.

What’s the best night of sleep you’ve ever gotten?

Always the first night at home when I am visiting my parents. Something about being in their house immediately dissolves any stress and I sleep like a rock. Knowing I get to wake up to my Dad’s homemade breakfast always helps, too.

What’s the worst night of sleep you’ve ever gotten?

Anytime I have to wake up early for a flight. Something happens to my internal clock where I am constantly waking up every hour to check the time and making sure I haven’t overslept. Make that every 30 minutes if I am flying to an important investor meeting.

What time do you go to sleep?

10-10:30 on average, but I love nothing more than crawling into bed as early as 9pm if I can swing it.

What time do you wake up?

6:45 if I can resist the snooze button.

What puts you to sleep right away?

White noise (the Sleep Pillow app is a must for traveling), a cold room, and a nice fluffy duvet.

What keeps you awake at night?

Usually our 5 year old Bichon Frise Sophie, who we have spoiled into thinking she deserves the right to share my pillow.

What’s on your bedside table?

Warby Parker glasses, my Kindle, a big glass of water, and a picture of my husband and I on our wedding day.

What's the first thing you do in the morning?

Read my emails before I even get out of bed. Terrible habit. 

What’s the craziest outfit you’ve ever worn to bed (or napped in)?

Last time we went on vacation I forgot to pack any pajamas and had to sleep in my husband’s old t-shirt and gym shorts for an entire week. He was not allowed to exercise on that trip.

What’s your favorite hotel bed ever (and why)?

St Regis in Bal Harbor, Florida. The perfect fluffiness ratio of pillows to duvet.

Can you sleep on planes?

Never. I have to be completely horizontal to even get a good nap in.

Do you have any tips to beat jet lag? 

Most importantly, power through the first day without napping. Then go to an early dinner and try to be in bed by 9pm (wine helps). If all goes according to plan, I can usually get a great 9-10 hours in on that first night and reset my clock for the rest of the trip.


 We love our 4 poster bed from The New Traditionalist that we found on Viyet

Midnight Snack?
 Vanilla Oreos 

Sound to fall asleep to?
 Nothing beats a summer thunderstorm

 Eberjey pajamas 

Bedtime Reading? The New York Times 

For more on Elizabeth - check out her home tour with Architectural Digest here. And don't forget to enter your email for a chance to win $2,750 from Phaidon, Simply Framed, Tula, Artspace, Viyet, St. Frank and HHH.