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The HHH Makeup Wishlist

Dana Rae Ashburn is a professional makeup artist and the Founder of Able Cosmetics. She's been the creative genius behind the beauty on HHH campaign shoots since our launch in 2016 and recently did our Founder's makeup for a shoot. Here, in her own words, the genius behind the perfect winged eye shares her tricks of the trade for achieving a no-makeup-makeup look.

"No Makeup" Makeup is the hardest look to achieve because you're toeing a very fine line between polished and undone. The goal is to keep the skin looking fresh and the features defined, but not exaggerated. You want to cover blemishes, but keep freckles; groom brows, but not sculpt them. "No Makeup" Makeup is an art form in itself. In Nell's case, it was important to keep her fair complexion and ethereal energy, while portraying an effortlessly elegant "I woke up like this" vibe.


To start, I prepped Nell's skin with OLEHENRIKSEN's C Your Best Selfie Brightening Moisturizer & Eye Creme Set. I applied Urban Decay's Eye Potion Eyeshadow Primer Potion to keep all future shadow and brow product in place.

Then, I used Neutrogena's Healthy Skin Prep + Correct Primer in Redness Correcting (10) to reduce any unwanted redness.

For the final prep step, I dabbed Homeoplasmine, which is essentially a French vaseline, on Nell's lips.

Makeup artists love Homeoplasmine for moisturizing lips without producing an overly shiny look.

For Nell's base, I knew her skin needed to be super dewy, so I added a few drops of Chantecaille's Rose de Mai Face Oil to RMS Beauty's "Un" Cover-Up in Shade 000 and applied it all over the face and neck with MAC's 187 Synthetic Duo Fibre Face Brush.

I then worked the product into the skin with a damp Beauty Blender. I always recommend using a warm, damp Beauty Blender, because the the moisture helps the product to fully permeate the skin and appear more natural.

I lightly contoured Nell's face with Tom Ford's Shade and Illuminate Intensity 0.5 and added rosy cheeks with RMS' Lip2Cheek in Demure, warming up the product between my fingers before applying. I prefer using all cream products when the goal is a fresh faced look, because powder often appears like it's sitting on top of the skin, whereas the former lends itself toward being smoothed and maneuvered with the skin.

I brightened up Nell's under eye area with Cle De Peau's Concealer in Ivory and NARS Cosmetics' Radiant Creamy Concealer in Light 1, making sure to blend and keep layers very thin.

For Nell's brows, I used Urban Decay's Brow Beater in Dark and thoroughly brushed them out, finishing them off with Surratt Beauty's Expressionist Brow Pomade.

When it came time to create Nell's iconic wings, I used my trusty ABLE Cosmetics Cat Eye 101 liquid eyeliner and finished off her eyes with a light coat of ABLE Cosmetics' No Mess'Cara.

We used the same RMS' Lip2Cheek in Demure from her cheeks, adding a slight tint to her lips. Last, but not least, I set Nell's look with a mist of Rosewater to elevate the dewy factor. And that's that!